Our Customers
Mitsubishi Motors Europe
Mitsubishi Motors Europe has a strong foothold in the European car market. Customers continuously expect high quality and better services.
In order to meet their demands Mitsubishi Motors Europa has addressed the following challenges, to:
- Differentiate the messages per consumer group.
- Turn video campaigns into a contact- & salestool.
- Track leads at corporate, national & dealer level.
- Measure, analyze and report on customer's behavior.
- Save on marketing spendings and to increase ROI on video production costs.
Mitsubishi Motors Europe
From Views to Leads
"At Mitsubishi Motors Europe we require a sharper and more qualitative message for the increasingly demanding consumers who want more relevant content. On top of that we need to considerably decrease marketing costs.
Using Calamares allows us to interact with our customers and prospects in an innovative way that leads to a measurable increase of prospects for our sales".
Willem Verschuur
Marketing Manager
Mitsubishi Motors Europe
Calamares Video Management
Calamares meets the specific needs of Mitsubishi Motors Europe by:
- giving Mitsubishi consumers access to hi-tech, live experience videos of all Mitsubishi Motors Europe models.
- enabling the Mitsubishi consumers to request a brochure or a test-drive through the click of a button.
- allowing consumers' requests to be tracked and traced resulting into solid leads for future sales.
- offering applications that for example enable subtitling on video of every European language through the click of a single button.
- enabling Mitsubishi Motor Europe to centrally store their video content which subsequently can be used by Mitsubishi employees, national Mitsubishi organisations and local European dealers.