When using Applications you're not only interested in their popularity, you want to actually see conversion. Calamares provides you with:
Details like the above are gathered per viewers' sessions, per outlet.
This way it is possible to determine which outlets are effective and in which context orders are more likely.
Calamares not only provides you with statistics, but with actual user data and the personal data left by interested leads as well.
Feed this data into your CRM-systems and your Sales team is able to follow up on these potential clients.